SOFT SAVING: GEN Z’S SHIFT TOWARD PRESENT HAPPINESS

Soft Saving: Gen Z’s Shift Toward Present Happiness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: gain gradually, save strongly, acquire a home, and plan for retired life. But Gen Z is approaching cash with a fresh perspective. As opposed to focusing exclusively on long-term build-up, this generation is focusing on balance, wellness,

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